The Highway’s passion and drive to maintain their leading position in Australia’s hotel market is exemplified once again with their implementation of Podmo, a brand new Adelaide invention which will revolutionise your experience at The Highway.

Podmo PlayZone is a revolutionary mobile entertainment and marketing platform designed for bar and restaurant management allowing them to interact directly with their customers via their Bluetooth or WiFi enabled mobile phones. Customers can quickly & easily enter competitions, earn loyalty points and receive redeemable coupons using just their phone without the need for loyalty cards or complicated Point Of Sale systems. PlayZone is also an entertainment platform providing interactive multiplayer games, Instant Messaging, Facebook, YouTube, content downloads, News feeds and more.

The Highway will pilot Podmo’s system over the coming weeks and structure several promotions around the system including ticket giveaways for music events; Summer Daze, The Big Day Out & Midsummer Circus. As Podmo develops, The Highway will use Bluetooth technology as an interactive ticketing system for New Year’s Eve and even allow guests to play interactive games against each other using The Highway’s massive outdoor screen.

Because Podmo has been designed to take advantage of Bluetooth and WiFi technology, interacting with the network is completely free. The Podmo PlayZone mobile software is available for the majority of mobile devices in the market including the iPhone.

Head to The Highway to see the technology for yourself with the launch of their Red Bull promotion to give away Summer Days tickets, launching on November 23.